Coin Logo Games in Sochi

Detailed description

Emblem (logo) of the Sochi Olympic Games was developed by Interbrand. December 1, 2009 in Moscow hosted a presentation of posters Winter Olympics "Sochi-2014".

The logo consists of a mirror reflected Sochi and 2012 characters, which are a continuation of each other, an element ".ru" and the Olympic rings.

Mirror similarity "Sochi" and "2014" stresses climate polarity of the city of Sochi, where the snow-capped mountains reflected in the water surface of the Black Sea.

Element ".ru" - the national domain zone, emphasizes all-Russian coverage of the Olympic Games 2014 to be held in Sochi.

The logo of the Sochi Olympic Games represents an innovative approach to the preparation and conduct of the Games. In addition, domain Sochi2014.ru gives everyone the opportunity to follow the progress of preparations for the Games in real time, wherever he was.

We have determined that the core values of the new brand "Sochi-2014" - Active. Surprising. Present.

The city of Sochi is as unique as our whole country. This - nothing on a similar range of climate, landscape and cultural phenomena.

The emblem of "Sochi 2014" solves two problems at once. On the one hand, the Olympic movement stands on the threshold of the digital revolution. We are convinced that innovation - the key to new audiences. An innovative approach to the preparation and conduct of the Games - the key to our success in 2014. Games To really penetrated into every home on the planet must be found and put all possible channels of communication, the main one being in today's world is a digital space.

On the other - not all outside the country know that the world is the city of Sochi. A part of ".ru" in the logo tells the world that Sochi - a city in Russia.

All this is reflected in our logo, consisting of a mirror reflected the symbols that are an extension of each other. Our logo - it is a way of "live" games. Games for people who want to change, those who carries the progress.

We want everyone to perceive the Sochi Games as a celebration as an excuse for their own growth.

Obverse description

In the center - The relief image of the State Emblem of Russia (double-headed eagle spreading its wings upward eagle crowned with two small and - above them - a large crown connected tape. On the right paw of the eagle - Scepter, in his left - Power On the eagle's chest. In shield - a rider in a cloak on horseback slaying overturned backward and downtrodden horse dragon), at the top along the rim - semicircular inscription: "РОССИЙСКАЯ ФЕДЕРАЦИЯ", framed on both sides with an ornament in the form of dual rhombus in the lower part of the disk, at the edge - horizontal inscription: "25 РУБЛЕЙ" under it - the date "2011 г." on it on the right - the mint trademark.

Reverse description

In the middle of the disc, against the background of the relief image mountains - horizontal inscription: "sochi.ru", beneath it, on a plot of the shadow cast by the mountain - the date "2014" and the five Olympic rings.